Email: brett.mcsherry@gmail.com
Web: http://www.brettmcsherry.com
A web developer with several years of industry experience in Digital Marketing. Skilled in many facets of online marketing, interactive design, user experience, SEO/SEM, and more. Committed to creating beautiful, easy-to-navigate websites that allow end users to accomplish their goals on your site while meeting business needs and objectives. Proven success in generating significant online ROI by developing interactive technologies which engage visitors and encourage repeat interactions.
September 2014 - Present
Taking my expertise with Digital Marketing and strategy, and working through training to begin to develop web sites and applications. I enjoy being able to develop new applications that give end users the information they need with modern design and efficient layouts to keep users on site longer. Developing with tools such as HTML5, CSS3, jQuery, Javascript, PHP, and using the latest front-end frameworks such as Bootstrap, etc., I am constantly learning to develop cleaner more effienct code.
December 2013 - September 2014
Worked with VP/GM to help grow digital revenue; Acted as support on larger accounts and as account lead on smaller client engagements. Provided clients with optimal online digital programs and identify revenue opportunities within the client base. Introduced and positioned DAC’s Digital Products and service offerings and work with the Digital team to qualify each client’s digital opportunities. Participated in new business proposals and presentations as necessary.
Remained knowledgeable about the on-going digital program activities after a digital program has been sold to ensure programs met with identified KPIs. Developed productive business relationships and alliances with assigned DAC clients at the key decision making level including VP, Director levels. Managed CRM tool setup (Daptiv) and data input. Assisted in the development of annual account plans that meet revenue growth and profit margin targets for assigned clients. Managed client related expenses as budgeted while meeting client service level commitments. Liaise internally with all internal agency departments (production, ops, media, strategy, etc) to meet project requirements.
December 2012 - December 2013
Developed short and long term marketing strategies that increased the company's profile, market share, revenue and customer service levels. Also responsible for creating online marketing content relating to products and promotions. Improved website layout, design, user interface, and content.
Analyzed the existing SEO strategies and provided recommendations for improvement. Developed brand messaging that will differentiate the company's services in the marketplace. Organized market research and competitive analysis. Interfaced with the other departments on product functionality and the company roadmap. Conducted reporting and data analysis to problem solve and identify opportunities. Wrote and prepared new content for the website, including the creation of email / website / social media copy.
October 2010 - January 2012
Responsible for directing Accenture’s Internet recruitment marketing strategy, tools, websites, geographic enablement and web operations. Ensures alignment with Accenture positioning, branding and accenture.com and recruiting strategy. Oversees Internet Marketing governance across geographic-based recruitment marketing efforts, and acts as strategic advisor to recruiting.
September 2006 - July 2009
As Account Executive of the Microsoft Canada line of business, I managed and coordinated agency resources to ensure that day-to-day client needs were met, as well as maintained a collaborative relationship with the client. Developed and managed marketing campaigns including online, pay-per-click advertising, viral video, and social networking efforts. Implemented A/B testing and applied learning for ongoing web marketing optimization. Responsible for the statistical analysis of programs (via CRM technologies and web analytics tools).